Ploy
Your website should be working harder than you are.
Ploy is the marketing platform that turns your website into your company's growth engine.
Your website launched. Then it stopped.
Ploy takes what you have and puts it on autopilot.
Monitor
Ploy watches your site and your competitors' — continuously. Rankings, traffic, content gaps, conversion drops. Nothing slips through.
Act
Ploy doesn't just report back. Its agents write content, fix what's broken, and run experiments — automatically, while you focus on the product.
Surface
Every insight becomes a clear next step. Know who's visiting, what's working, and where your biggest opportunities are.
You slept 8 hours. Ploy didn't.
Ploy Web builds and optimizes. Ploy Grow identifies and reaches. Ploy Ads creates and attributes. All three act on what the others find.
Web
0123456789 pages built Competitor launched pricing page → auto-built 3 counter-pages + 2 ABM landing pages
Traffic
+01234567890123456789%
SEO fixes
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Vitals score
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Building case study
Grow
012345678901234567890123456789 visitors identified Web → Pricing page spike from Web → identified 12 enterprise visitors, queued outreach
ICP matches
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Outreach
01234567890123456789
Replies
0123456789
Syncing intent signals to CRM
Ads
$0123456789K pipeline attributed Grow flagged high-intent segment → created campaign → traced to 3 closed deals
Creatives made
0123456789
Deals traced
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Ads flagged
0123456789
Tracking impression → close
An employee
11:42PM Competitor Intel @ads found a competitor positioning shift
01:15AM Content @grow drafted a new landing page variant
03:08AM Technical SEO @web fixed 3 technical SEO issues
04:33AM Backlinks @web discovered 12 new backlink prospects
05:01AM Analytics @ads spotted a traffic anomaly on /pricing
05:47AM Keyword Research @grow mapped 28 low-competition keywords
06:22AM Performance @web cut page load time by 1.2s
07:55AM AI Search @web improved AI overview presence
expert strategies, deployed for you.
PloyBooks are pre-built growth strategies executed by specialized agents. Run them on a schedule, trigger them from an event, or let Ploy decide.
Create a Homepage from Scratch
by Ploy
A lookbook-first, composition-obsessed workflow for shipping a production-ready homepage — section by section, on-brand from the first paint.
Build a Content Page
by Bryant Chou
Two-phase workflow for shipping content-driven pages — comparison guides, listicles, how-tos, pillar pages — with the research baked into the page.
Optimize Above-the-Fold Content
by Julian Shapiro
Audit and rewrite the most expensive section of any site — the hero a visitor sees before scrolling — then ship a fold that names one benefit and drives one action.
Conversion Copywriting
by Corey Haines
Turn product truth, customer language, and one conversion goal into clear page copy for homepages, landing pages, pricing, features, and About pages.
Turn a video into landing pages & newsletters
by Corey Haines
Turn one video, podcast, webinar, talk, transcript, or article into a matched landing page, newsletter mockup, and sendable email exports.
Publish Readiness
by Lorenzo Gentile
Take a Ploy site live on a custom domain the right way — a technical SEO audit, routing and redirects, robots and sitemap, then a clean greenfield or cutover go-live.
SEO & AEO Strategy System
by Omid Ghiam
The full APTK framework — keyword research, topic clustering, technical audits, on-page optimization, and AI-search visibility — for dedicated SEO engagements.
AEO Comparison Pages
by Neel Murthy
Build vs / alternatives / best-of pages engineered to be cited by AI Overviews, Perplexity, ChatGPT, and Google SGE — using the narrow-concession framing.
GSC Keyword Optimization
by Bryant Chou
Find keywords already earning impressions on a page but missing from the copy — then weave them in to lift CTR and rankings. No CSV exports.
Programmatic SEO at Scale
by Corey Haines
Research, design, build, and monitor useful programmatic SEO page systems without generating thin, duplicative, or orphaned pages.
Analyse Web Traffic & Visitor Engagement
by Bryant Chou
Ploy reads your traffic, visitor quality, and engagement signals — and tells you what's working, what's weak, and what to fix next.
Company Swarm
by Emre Kavaloglu
Turn one high-fit visitor or named account into a coordinated, persona-tailored outreach motion — qualified, drafted, and staggered for review before a single send.
Email ICP Website Visitors
by Emre Kavaloglu
Rank identified visitors by ICP fit, resolve one verified contact each, and stage reviewable Gmail drafts ready to export to your CRM.
One platform three engines
Web
Build. Optimize. Convert.
Grow
Identify. Reach. Close.
Ads
Create. Attribute. Scale.
Who’s Ploy for?
Enterprise
Scale without the sprawl.
Agencies
Extend the relationship.
Startups
Growth without the first hire.
Stop maintaining your website.
Plug in your URL and watch it slurp your whole site in 60 seconds. Start Free Free tier · No card · 60-second slurp