# AI does the work. Your team makes the call. Ploy drafts pages, finds in-market accounts, and ranks in AI search — then routes every change through your team's review. It fits your existing approval workflows, holds to your brand system, and ships nothing your marketers haven't signed off on. ## Marketing teams already operating their site on Ploy - Leadbay - Taiga - Volca - Once - Raspire - Indie Health - CodeCrafters - Datost - Hex - TNT Growth - Tonik ## The teams already operating on Ploy. Marketing leaders at Hex and Vizcom on what changed when their site started running itself. - > “Within an hour, we had a tool that could do a ton — already connected to all of our context. What everyone is most excited about is the velocity.” > Peter RyanGrowth Marketing, Hex - > “My expectations of what it takes to ship something were shattered the first time I used Ploy. It understood our brand and voice without me having to explain a thing.” > Emily LonettoMarketing, Vizcom ## Your website is a static asset. It shouldn’t be. Most enterprise marketing sites are brochures that decay between redesigns. Ploy turns the site into an operating asset — one that ships, identifies, ranks, and improves, with your team approving every change. | Your website today | Your website on Ploy | |-------------------------------------------------------|-------------------------------------------------------------| | It decays between redesigns. Hero copy is two quarters old. The pricing page is older. | It flags what to refresh. Reads analytics every day and proposes rewrites for the pages losing visitors — you approve the ones worth shipping. | | Every new page is a project. Brief → designer → developer → QA → publish. Two to four weeks per LP. | It ships new pages. Drafts campaign LPs, vertical pages, and comparisons in your brand voice — live in seconds. | | Every change waits on IT or an agency. Simple edits sit in someone else’s queue for weeks. CMOs need to iterate today, not next sprint. | It iterates the moment you ask. No IT ticket, no agency retainer. Change copy, ship a page, test an angle — same day. | | Most of the traffic is anonymous. You're paying for an identification tool. It doesn't share context with the site. | It identifies in-market accounts. Named accounts the moment a visit lands. Pushed to Attio or HubSpot. | | It was built for Google. AI search is taking the funnel. No JSON-LD schema, no first-paragraph answers, no citation tracking. | It ranks in AI search. Schema, structure, and citations across ChatGPT, Perplexity, Gemini — tracked. | | It improves on the quarterly redesign cadence. In between, copy sits. | Marketing operates it. No tickets. Briefs land in chat. Pages ship. You approve. | ## New pages, in your brand voice, on a working URL. Ploy writes campaign LPs, vertical pages, comparison pages, and waitlist captures in your brand voice. Schema, OG image, analytics, lead routing — all attached on publish. A confirmed brief lands as a live page in seconds, not weeks. [See the AI website builder](/content/features/ai-website-builder/index.html) ## Brand-aware pages Brand-aware page generation — no template lock-in. ## Attached by default JSON-LD, OG image, sitemap, and schema attached by default. ## CRM routing Form submissions routed straight to your CRM. ## Slurp to start Slurp an existing site in 60s to start. ## Anonymous traffic, resolved into named accounts. The companies on your site become named accounts the moment they land. Firmographics, intent score, page path — pushed to Attio or HubSpot as a daily queue your sales team can act on. [See visitor identification](/content/features/visitor-identification/index.html) [Browse integrations](/content/integrations/index.html) ## Named accounts Named-account resolution from the first visit. ## Firmographics attached Industry, headcount, funding stage attached automatically. ## Per-page intent Per-page intent scoring — pricing and comparison weighted highest. ## Per-workspace routing CRM destination configurable per workspace for multi-team setups. ## Cited by ChatGPT and Perplexity — not just ranked on Google. Every Ploy page ships with the schema, structure, and direct-answer formatting AI engines cite. Ploy tracks where you're getting cited across the major engines and proposes the rewrites that move you up. [See answer-engine optimization](/content/features/answer-engine-optimization/index.html) ## Schema by default JSON-LD: Article, FAQPage, SoftwareApplication, Breadcrumb by default. ## Direct answers First-paragraph direct answers + AEO-friendly heading structure. ## Citation tracking Tracked across ChatGPT, Perplexity, Gemini, AI Overviews. ## Proposed rewrites Proposed rewrites when a citation drops. ## Ploy rewrites the pages that aren't pulling their weight. Every day, Ploy reads your analytics and visitor behavior, finds the pages losing visitors, and proposes a rewrite. You approve the ones worth shipping. The site improves on its own cadence — not on a quarterly redesign cycle. [See how it works](/content/features/ai-website-builder/index.html) ## Daily review Daily review of pageviews, scroll depth, and named-account behavior. ## Metric-triggered Proposals show the metric movement that triggered them. ## Morning digest Morning digest in chat — one-click approve, one-click reject. ## Roll wins forward Roll wins into similar pages automatically. ## Three ways the platform shows up. You don’t learn a tool. You work with it. Ploy runs in three modes — chat, Ploybooks, and a morning digest — so the right interaction surface is there for the moment you’re in. ### Chat · For one-off work You brief. Pages ship. Drop a campaign brief into chat. Ploy drafts the page, attaches schema, routes the form, and waits for your approval before publishing. ### Ploybooks · For repeating work Recurring jobs run themselves. Schedule the jobs you do every week — SEO audit, AEO refresh, visitor list to Attio, comp-page rewrites. Ploybooks fire on cadence and report back. [Browse Ploybooks](/content/ploybooks/index.html) ### Morning digest · For passive review Approve the proposals you like. Every morning, you get a digest of the pages losing visitors, the citations climbing or dropping, and the rewrites worth shipping. Approve. Reject. Done. ## One platform replaces seven contracts. Most enterprise marketing teams pay for the website, then pay for six more vendors to make the website do anything. Ploy collapses the inventory — PloyDB-backed CMS, identification, AEO, analytics, page generation, optimization, and CRM activation, on one platform with Ploy threading them. | Capability | Today | On Ploy | |-------------------------------------------|----------------------------------------------------|------------------------------------------------------| | PloyDB-backed CMS / page builder | Webflow, Contentful, or headless CMS $30k–$200k / yr | Native PloyDB-backed content, page generation, brand-kit theming, site slurp in 60s. | | Visitor identification | 6sense, Clearbit, RB2B $60k–$300k / yr | Native Named accounts the moment a visit lands, pushed to your CRM. | | AEO / AI search optimization | AthenaHQ, Profound, Otterly $15k–$50k / yr | Native Schema, structure, and citation tracking across the major engines. | | Marketing analytics | Mixpanel, Heap, Amplitude $20k–$120k / yr | Native Pageviews, events, account-level engagement, weekly reports. | | Page generation / content ops | Agency or in-house writer $60k–$300k / yr | Native Ploy writes campaign LPs, comparison pages, vertical pages in brand voice. | | Continuous optimization | In-house growth eng + tickets Headcount | Native Ploy rewrites high-bounce pages on a daily cadence. | | CRM workflow / activation | iPaaS + ops time $15k–$80k / yr | Native Direct integration Direct sync to Attio, HubSpot — no iPaaS in the middle. ## The boring stuff procurement asks about. Shipped today unless marked otherwise. We mark in-progress capabilities explicitly so the buying conversation stays grounded in what actually exists. - In progress - Enterprise SSO - SAML 2.0 and OIDC. Provisioning via your IdP. - Role-based access - Workspace-scoped roles, per-page approvers, marketer / reviewer / admin tiers. - Audit logs - Every publish, approval, and AI action — exportable, retained. - In progress - SOC 2 - Type II in progress with a Big Four auditor. NDA gates the report. - White-glove migration - Site slurp in 60s, brand-kit setup, and a paired onboarding engineer. - Custom contracts - MSA, DPA, custom DPA addenda, sub-processor disclosures, MNDA on request. ## See your site operating itself. We'll slurp your site, set up the workspace, and walk you through what a week of operating cadence looks like — page generation, named accounts, AEO citations, daily rewrites. Forty-five minutes.